First Look at the World of Frozen Paris Merchandise Coming to Disney Adventure World
A big Disney celebration always means one thing: new merchandise. And with World of Frozen set to open on March 29, 2026 at Disney Adventure World (currently Walt Disney Studios Park), fans can expect plenty of new items to bring home as souvenirs from Arendelle.
During a recent press event, where Pixiedust DLP was invited, we got a sneak peek inside one of the two upcoming retail locations. One of them will be the exit shop of the Frozen Ever After attraction, but our preview took place at the Fjord View Shop.
This store will offer a unique interactive experience featuring Rúna, a baby troll toy that guests can adopt after a special “meeting ceremony.” Thanks to built-in technology, Rúna will respond to touch, blink, move its ears, light up, and even interact with other trolls. Exclusively in World of Frozen, it will also react to locations around Arendelle.
The shop will also include a makeover corner where guests can get festive hairstyles and make-up inspired by the celebrations happening in the village.
We were initially a little worried that much of the merchandise would simply be imported from Hong Kong Disneyland’s World of Frozen, but we are happy to confirm that Disneyland Paris will offer many exclusive items. We were even told that special dated collections will be released, including a pre-opening line. More details on that soon.
For now, we’re excited to share a first look at some of the items guests can expect when World of Frozen opens. There will also be brand-new Disney Adventure World merchandise celebrating the park’s name change coming in Spring 2026. Unfortunately, we were not allowed to film or take pictures that collection yet.
Disneyland Paris has also shared some important purchasing information: the Arendelle, World of Frozen Paris, and Disney Adventure World ranges are excluded from all reductions for 12 months. Benefits from Disneyland Pass, Euro Disney Club, and Cast Member discounts remain valid but do not apply to these specific ranges. Additionally, a limit of two items per transaction will be in place for all guests.
Pricing for the World of Frozen Paris merchandise featured in this article has not yet been revealed. We’ll include those details in future Disneyland Paris Merchandise Updates as soon as the items appear in the shops.
