The very first commercial for World of Frozen has been revealed, just a few days after Disneyland Paris announced the opening date.
The new Frozen-themed area will open on March 29, 2026, in Disney Adventure World, which is the current Walt Disney Studios Park.
When it opens, guests will be able to step right into Arendelle. The land will include the Frozen Ever After dark ride, where guests board a musical boat journey featuring impressive Audio-Animatronics. There will also be a chance to meet Anna and Elsa inside Arendelle Castle, a brand-new restaurant called Nordic Crowns Tavern, two shops, and character interactions across the area, including a daytime show called A Celebration in Arendelle.
The commercial focuses mostly on Frozen Ever After, giving a glimpse of the boat ride. There is also a short moment showing Anna and Elsa at the Friendship Fountain.
The commercial ends with a view of Arendelle Castle followed by the World of Frozen logo, the opening date, and the Disneyland Paris logo. Interestingly, the commercial does not mention Disney Adventure World, even though the park will officially take on this new name when World of Frozen opens in the spring.
From what we can tell, much of the footage used in the ad appears to come from the version of the land at Hong Kong Disneyland, which opened in November 2023.
The Frozen land in Paris will be quite similar, although it will not include Wandering Oaken’s Sliding Sleighs roller coaster and Playhouse in the Woods, the live interactive show based on Frozen II.
We expect more World of Frozen commercials to start appearing online and on TV very soon. The official Disneyland Paris website has already been updated with new information about the land and the upcoming launch of Disney Adventure World.
World of Frozen was first announced back in 2018 as part of a major €2 billion investment to completely transform the park. In the future, a Lion King–themed area will also be added, replacing the originally planned Star Wars zone.
Construction has already begun on a family-friendly flying carousel themed to Pixar’s Up near the Raiponce Tangled Spin attraction, which will also open next year together with World of Frozen and The Regal View Restaurant & Lounge. When night falls, Adventure Bay will come alive with a brand-new nighttime spectacular show: Disney Cascade of Lights.
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